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Google's Responsive 'Doomsday'

Article posted on 28th April 2015

Since Google’s mobile friendly update last Tuesday clear winners and losers are starting to emerge, according to data from Searchmetrics.

The data is based on a Searchmetrics data point called Mobile SEO Visibility, which measures the differences between Mobile and Desktop performance based on identical search volume calculations.

Noticeable Trends in the Data

Searchmetrics points out that clear trend amongst the top losers is the fact that the homepages of the respective domains fail Google’s Mobile Friendly Testing Tool.

The opposite is also true, where the top winners have homepages that pass Google’s testing tool. The conclusion is that Google’s mobile-friendly update is definitely here, and may still be rolling out. If that’s the case, the data above may differ upon conclusion of the rollout.

If you have been affected by the update, please see our small business owner’s guide to the Google mobile-friendly algorithm.